Augusta Chairman Ridley: ‘Failure Is Not an Option’ on Golf Ball Rollback

Augusta National Golf Club Chairman Fred Ridley delivered his strongest public statement yet on the golf ball distance debate during his traditional pre-Masters press conference on Wednesday. In remarks that sent ripples through the equipment industry, Ridley declared that “failure is not an option” on implementing a golf ball rollback — and accused modern professional … Read more

22 Masters Rookies to Watch: Gotterup Leads the Largest Debut Class in Years

Twenty-two golfers are making their Masters debut this week at Augusta National — the largest rookie class in recent memory. Among them are multiple PGA Tour winners, international stars, and six amateurs who earned their way through the game’s most prestigious qualifying pathways. While the spotlight naturally falls on defending champion Rory McIlroy and favorite … Read more

Masters 2026 Round 1: McIlroy Begins Historic Title Defence at Augusta National

The 90th Masters Tournament is officially underway at Augusta National, and defending champion Rory McIlroy has begun what could be one of the most consequential rounds of his career. McIlroy, who won his first green jacket in dramatic fashion last year after beating Justin Rose in a sudden-death playoff, teed off at 10:31 a.m. ET … Read more

Injury Prevention for Golfers: Protecting Your Back, Elbow, and Wrist

Equipment choices also play a meaningful role in injury prevention that many golfers overlook. Clubs that are too heavy, too long, or fitted with grips that are the wrong size for your hands force compensatory movements that increase stress on vulnerable joints. A professional club fitting is one of the best investments you can make … Read more

Pre-Shot Routine Guide: Build Consistency in Your Golf Game

One often-overlooked element of a great pre-shot routine is how you handle disruptions. Conversations from nearby players, unexpected noises, or a gust of wind can break your concentration mid-routine. The best response is to step away from the ball completely, take a deep breath, and restart your routine from the beginning rather than trying to … Read more

How to Fix a Slice: A Complete Guide With Drills

Mental Game Adjustments for Slice Correction Fixing a slice is as much a mental challenge as a physical one. Years of compensating for a left-to-right ball flight create deeply ingrained habits—aiming further left, gripping tighter under pressure, and tensing up on the downswing—that persist even after your mechanics improve. One of the most effective mental … Read more

The LPGA’s Best Season Ever Is Happening Right Now — Here’s Why You Should Be Watching

While Augusta National dominates the golf conversation this week, the LPGA Tour has been quietly assembling its most consequential season in decades. Lauren Coughlin’s dominant wire-to-wire victory at the Aramco Championship on April 5 was just the latest evidence that women’s professional golf is entering a golden era — one defined by deeper fields, bigger … Read more

Home Golf Simulator Demand Hits Record Highs — Here’s What’s Driving the Boom

Home golf simulators have crossed a tipping point. According to industry data released the first week of April 2026, residential simulator installations are surging across the United States, driven by falling technology prices, improved software realism, and a generation of golfers who expect the same data-rich experience at home that they get at commercial facilities. … Read more

Shot Scope’s $200 Launch Monitor Is Selling Out — Here’s Why It Matters

For years, accurate launch monitor data was a privilege reserved for touring professionals and golfers willing to spend $2,000 or more on devices like Trackman or Foresight. That barrier just shattered. Shot Scope’s LM1, a sub-$200 launch monitor that launched in early 2026, has generated demand so overwhelming that the Scottish company is struggling to … Read more