Bettinardi BB Series 2026: New VDF Face Milling Could Change How Your Putts Roll

Bettinardi has unveiled a fully redesigned BB Series putter lineup for 2026, headlined by a new face-milling technology called VDF (Variable Depth Flymill) that the company claims produces the most consistent roll characteristics of any putter it has ever manufactured. For a brand built on the premise that milling precision is the foundation of putting … Read more

Tommy Fleetwood’s Hot Start at the Masters: What Makes His Game Perfect for Augusta

Tommy Fleetwood has been one of the most consistent performers on the PGA Tour for years without quite capturing the major championship his talent deserves. But his electric start to Round 1 at the 2026 Masters — birdieing three consecutive holes early in his round to grab an early share of the lead — suggests … Read more

Bridgestone Tour B VeloSurge: The Ball Technology Adding 8.7 Yards to Your Drives

Bridgestone has unveiled its 2026 Tour B golf ball lineup, and the headline technology — VeloSurge — is making bold claims that the independent testing data appears to support. In prototype testing with Tour professionals and amateur golfers, the new balls produced average gains of 2.3 mph in ball speed and 8.7 yards in distance. … Read more

TaylorMade Qi4D Driver Review: Why It’s Already the Club to Beat in 2026

The TaylorMade Qi4D driver has landed — and based on every measurable metric, early reviews, and instant Tour adoption, it may have already locked up the title of best driver of 2026 before the season is halfway through. The third installment in TaylorMade’s Qi driver line represents a deliberate pivot: after years of pushing maximum … Read more

Why 2026 Could Be the Most Wide-Open Masters in a Decade

Ask any bookmaker, any caddie, or any Tour analyst: the 2026 Masters is wide open. While Scottie Scheffler and Rory McIlroy sit atop the betting boards, neither has dominated the pre-tournament narrative the way recent favorites have. The field of 91 players includes more legitimate contenders than Augusta has seen in years, and several converging … Read more

Augusta Chairman Ridley: ‘Failure Is Not an Option’ on Golf Ball Rollback

Augusta National Golf Club Chairman Fred Ridley delivered his strongest public statement yet on the golf ball distance debate during his traditional pre-Masters press conference on Wednesday. In remarks that sent ripples through the equipment industry, Ridley declared that “failure is not an option” on implementing a golf ball rollback — and accused modern professional … Read more

22 Masters Rookies to Watch: Gotterup Leads the Largest Debut Class in Years

Twenty-two golfers are making their Masters debut this week at Augusta National — the largest rookie class in recent memory. Among them are multiple PGA Tour winners, international stars, and six amateurs who earned their way through the game’s most prestigious qualifying pathways. While the spotlight naturally falls on defending champion Rory McIlroy and favorite … Read more

Masters 2026 Round 1: McIlroy Begins Historic Title Defence at Augusta National

The 90th Masters Tournament is officially underway at Augusta National, and defending champion Rory McIlroy has begun what could be one of the most consequential rounds of his career. McIlroy, who won his first green jacket in dramatic fashion last year after beating Justin Rose in a sudden-death playoff, teed off at 10:31 a.m. ET … Read more