Tommy Fleetwood has been one of the most consistent performers on the PGA Tour for years without quite capturing the major championship his talent deserves. But his electric start to Round 1 at the 2026 Masters — birdieing three consecutive holes early in his round to grab an early share of the lead — suggests … Read more
Bridgestone has unveiled its 2026 Tour B golf ball lineup, and the headline technology — VeloSurge — is making bold claims that the independent testing data appears to support. In prototype testing with Tour professionals and amateur golfers, the new balls produced average gains of 2.3 mph in ball speed and 8.7 yards in distance. … Read more
The TaylorMade Qi4D driver has landed — and based on every measurable metric, early reviews, and instant Tour adoption, it may have already locked up the title of best driver of 2026 before the season is halfway through. The third installment in TaylorMade’s Qi driver line represents a deliberate pivot: after years of pushing maximum … Read more
Ask any bookmaker, any caddie, or any Tour analyst: the 2026 Masters is wide open. While Scottie Scheffler and Rory McIlroy sit atop the betting boards, neither has dominated the pre-tournament narrative the way recent favorites have. The field of 91 players includes more legitimate contenders than Augusta has seen in years, and several converging … Read more
Augusta National Golf Club Chairman Fred Ridley delivered his strongest public statement yet on the golf ball distance debate during his traditional pre-Masters press conference on Wednesday. In remarks that sent ripples through the equipment industry, Ridley declared that “failure is not an option” on implementing a golf ball rollback — and accused modern professional … Read more
Twenty-two golfers are making their Masters debut this week at Augusta National — the largest rookie class in recent memory. Among them are multiple PGA Tour winners, international stars, and six amateurs who earned their way through the game’s most prestigious qualifying pathways. While the spotlight naturally falls on defending champion Rory McIlroy and favorite … Read more
The 90th Masters Tournament is officially underway at Augusta National, and defending champion Rory McIlroy has begun what could be one of the most consequential rounds of his career. McIlroy, who won his first green jacket in dramatic fashion last year after beating Justin Rose in a sudden-death playoff, teed off at 10:31 a.m. ET … Read more
While Augusta National dominates the golf conversation this week, the LPGA Tour has been quietly assembling its most consequential season in decades. Lauren Coughlin’s dominant wire-to-wire victory at the Aramco Championship on April 5 was just the latest evidence that women’s professional golf is entering a golden era — one defined by deeper fields, bigger … Read more
Home golf simulators have crossed a tipping point. According to industry data released the first week of April 2026, residential simulator installations are surging across the United States, driven by falling technology prices, improved software realism, and a generation of golfers who expect the same data-rich experience at home that they get at commercial facilities. … Read more
For years, accurate launch monitor data was a privilege reserved for touring professionals and golfers willing to spend $2,000 or more on devices like Trackman or Foresight. That barrier just shattered. Shot Scope’s LM1, a sub-$200 launch monitor that launched in early 2026, has generated demand so overwhelming that the Scottish company is struggling to … Read more
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