10 LIV Golfers at the Masters: Novig Deal Signals New Sponsorship Era
Ten LIV Golf players teed it up at the 2026 Masters this week, seven of them wearing a new sleeve sponsor from Novig — a prediction market platform making its first foray into professional golf sponsorship. The combination of LIV Golf’s continued Augusta access and a novel betting-adjacent partnership signals a new chapter in professional … Read more
