George Edgell Cobra has launched its 2026 OPTM driver family with a bold claim: 23 percent less shot dispersion through a design philosophy the brand calls POI — Product of Inertia. It is the kind of number that sounds almost too good to be true, but Cobra’s engineering team says the science behind it is sound, and … Read more
Rory McIlroy hosted the 2026 Masters Champions Dinner on Tuesday evening at Augusta National Golf Club, and the defending champion delivered a menu worthy of the occasion. From grilled elk sliders to a 1990 Chateau Lafite Rothschild that carries deep personal significance, McIlroy’s selections revealed as much about his journey to a green jacket as … Read more
The Masters Tournament starts tomorrow at Augusta National, and players will encounter a course that has quietly evolved. The most significant change for 2026: the 17th hole, known as Nandina, has been lengthened by 10 yards, now stretching to 450 yards total. This seemingly modest adjustment carries major strategic implications for the world’s best golfers—and … Read more
Scottie Scheffler heads into the 2026 Masters as the clear betting favourite at +500, and it’s not hard to understand why. The world number one has won at Augusta National twice already — in 2022 and 2024 — finished fourth or better in three of his last four appearances at the venue, and leads the … Read more
When Rory McIlroy walks to the first tee at Augusta National on Thursday, April 9, he will do so wearing the green jacket he earned in last year’s playoff victory over Justin Rose. It is a jacket that completed a career Grand Slam, ended a decade-long major drought, and cemented his place among the greatest … Read more
PING’s newest driver, the G440K, has quietly appeared on the USGA and R&A Conforming Driver List, signaling that the company’s most forgiving driver to date is nearing retail availability. Building on the foundation of the wildly popular G430 Max 10K, the G440K introduces two headline technologies — Dual CarbonFly construction and an adjustable rear sliding … Read more
Masters week is not just the first major championship of the golf season — it is the sport’s most concentrated moment of limited-edition product launches. Every year, brands compete to release Augusta-inspired gear that captures the tournament’s aesthetic: azalea pinks, Georgia greens, magnolia whites, and champion golds. The 2026 Masters-themed drops are among the strongest … Read more
PING has launched the Scottsdale TEC putter line for 2026, introducing a new alignment system called Eye Q that was developed using eye-tracking research and a visual performance principle called Quiet Eye. The technology represents a genuinely novel approach to putter design — one that starts with how your eyes work rather than how the … Read more
North Carolina is one of the most underrated golf destinations in the United States. While golfers flock to Florida, Arizona, and South Carolina’s Lowcountry, the Tar Heel State quietly offers a collection of courses that rivals any of them — from the legendary Pinehurst resort to mountain layouts carved through the Blue Ridge foothills. With … Read more
TGL’s second season ended in dramatic fashion in March 2026, with LA Golf Club defeating Jupiter Links Golf Club 9-2 in the SoFi Cup Finals — a result that was as dominant as the scoreline suggests. The indoor technology golf league, co-founded by Tiger Woods and Rory McIlroy, completed its sophomore campaign with growing viewership, … Read more
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