Titleist doesn’t rush. The brand that has dominated the golf ball and wedge markets for decades moves deliberately — refining rather than reinventing, making sure that when they do launch something new, it genuinely moves the game forward. The 2026 equipment season has brought two significant Titleist launches: the Vokey SM11 wedges and the Pro … Read more
Every January, the golf equipment world convenes at the PGA Merchandise Show in Orlando — and every year, one technology or category defines the narrative. In 2026, that story was unmistakably artificial intelligence applied to swing analysis, alongside a generation of launch monitors that have fundamentally democratized access to tour-level data. Here’s what debuted, what … Read more
Tiger Woods has built many things in golf — a legacy, a record collection, a brand empire. Now he’s added something new to that list: a golf course. Trout National, designed by TGR Design (Woods’ architecture firm), is opening in New Jersey in April 2026, and it represents one of the most anticipated golf course … Read more
Augusta National has made a subtle but strategically significant change to the course ahead of the 90th Masters Tournament: the 17th hole — known as Nandina — has been shortened by 12 yards at the front tee, reducing its total playing length from 462 yards to 450 yards. It’s a modest adjustment in yardage terms, … Read more
The 90th Masters Tournament begins 9 April at Augusta National, and the betting market has crystallised around a clear hierarchy of favourites — with a handful of intriguing value plays lurking further down the board. Here’s a breakdown of the current odds, the form figures behind them, and what amateur golfers can actually learn from … Read more
When Rory McIlroy drained that final putt to win the 2025 Masters and complete his career Grand Slam — one of golf’s most anticipated moments over the preceding decade — the question immediately became: can he do it again? Defending the Masters is one of the sport’s rarest feats. Only three players in the tournament’s … Read more
Tiger Woods — the most decorated golfer in the modern era, 15-time major champion, and the sport’s singular crossover icon — was arrested on suspicion of driving under the influence on 27 March 2026 near his Jupiter Island, Florida home. The incident, which involved a two-car collision, has sent shockwaves through the golf world and … Read more
A new putter brand is applying neuroscience to one of golf’s oldest puzzles. Scottsdale TEC putters have launched what they call Eye Q alignment technology — a system built around a body of sports science research known as Quiet Eye theory. The premise: the way elite putters visually engage with the ball and target in … Read more
Hyo Joo Kim made history at the Ford Championship at Whirlwind Golf Club in Phoenix, winning on 28-under 260 for a two-shot victory — and in doing so became the first known LPGA player to record two rounds of 61 or better in the same tournament. The victory was her second in consecutive weeks, following … Read more
Bryson DeChambeau arrived at LIV Golf South Africa at The Club at Steyn City as the most in-form player in professional golf, and he left as champion — his fifth consecutive LIV Golf victory. The win extended a streak that has defied expectation and raised an uncomfortable question for the wider golf world: is DeChambeau … Read more
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