Matt Callcott-Stevens You’ve hit hundreds of balls on the range. You know exactly how to swing. But when you step onto the first tee — especially if there’s a group watching — something shifts. Your mouth goes dry. Your hands feel different on the grip. Your mind fills with images of snap hooks into the trees. First … Read more
Augusta National Golf Club Chairman Fred Ridley delivered his strongest public statement yet on the golf ball distance debate during his traditional pre-Masters press conference on Wednesday. In remarks that sent ripples through the equipment industry, Ridley declared that “failure is not an option” on implementing a golf ball rollback — and accused modern professional … Read more
Patrick Reed walks the fairways of Augusta National this week with a story unlike anyone else’s in the 91-player field. Two months ago, he was a LIV Golf defector with no clear path back to mainstream professional golf. Today, he arrives at the 2026 Masters as one of the hottest players on the planet, having … Read more
Fujikura has released a limited-edition Pimento Edition of its Ventus VeloCore+ shaft specifically for Masters week, and the timing could not be better. As 91 players prepare to compete at Augusta National this week, equipment choices are under the microscope — and this Masters-themed shaft offers a window into the cutting-edge shaft technology that separates … Read more
TaylorMade has launched the Qi4D driver — the third generation of its Qi family, following the Qi10 and Qi35 — and it arrives with meaningful refinements across the range rather than a wholesale redesign. If you’re currently gaming a Qi10 or Qi35, you’ll want to understand what’s changed before deciding whether an upgrade makes sense. … Read more
J.J. Spaun fired a final-round 67 to rally past 54-hole leader Robert MacIntyre and win the 2026 Valero Texas Open at TPC San Antonio on Sunday. Spaun’s third career PGA Tour victory — and second at this event — came courtesy of a blistering back-nine 32 that featured a clutch birdie on the 16th and … Read more
TaylorMade has launched the Qi4D driver — the third generation in its Qi family — and the early reviews suggest this could be the most significant driver release of 2026. When three of the world’s top-ranked players — Scottie Scheffler, Rory McIlroy, and Tommy Fleetwood — all immediately put a new driver into play, the … Read more
Tiger Woods has built a lot of things in his career — records, legacies, and tournaments. Now he’s built a golf course. Trout National Golf Club, a private course in Vineland, New Jersey designed by Tiger Woods Design and commissioned by baseball superstar Mike Trout, officially opens on April 15, 2026 — making it one … Read more
Every golfer knows that the ball matters, but surprisingly few understand why. The differences between golf ball models go far beyond branding and price point — they stem from fundamental differences in construction, materials, and design that directly influence how the ball behaves off the clubface, in the air, and on the green. Understanding these … Read more
Titleist has officially launched its all-new GTS driver line — the GTS2, GTS3, and GTS4 — and the industry response has been immediate. At the Texas Children’s Houston Open, 24 PGA Tour players switched into the new drivers within the first week of availability, nearly doubling the 13-player adoption rate that the predecessor GT line … Read more
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