Augusta National Golf Club Chairman Fred Ridley delivered his strongest public statement yet on the golf ball distance debate during his traditional pre-Masters press conference on Wednesday. In remarks that sent ripples through the equipment industry, Ridley declared that “failure is not an option” on implementing a golf ball rollback — and accused modern professional … Read more
Twenty-two golfers are making their Masters debut this week at Augusta National — the largest rookie class in recent memory. Among them are multiple PGA Tour winners, international stars, and six amateurs who earned their way through the game’s most prestigious qualifying pathways. While the spotlight naturally falls on defending champion Rory McIlroy and favorite … Read more
The 90th Masters Tournament is officially underway at Augusta National, and defending champion Rory McIlroy has begun what could be one of the most consequential rounds of his career. McIlroy, who won his first green jacket in dramatic fashion last year after beating Justin Rose in a sudden-death playoff, teed off at 10:31 a.m. ET … Read more
While Augusta National dominates the golf conversation this week, the LPGA Tour has been quietly assembling its most consequential season in decades. Lauren Coughlin’s dominant wire-to-wire victory at the Aramco Championship on April 5 was just the latest evidence that women’s professional golf is entering a golden era — one defined by deeper fields, bigger … Read more
Home golf simulators have crossed a tipping point. According to industry data released the first week of April 2026, residential simulator installations are surging across the United States, driven by falling technology prices, improved software realism, and a generation of golfers who expect the same data-rich experience at home that they get at commercial facilities. … Read more
For years, accurate launch monitor data was a privilege reserved for touring professionals and golfers willing to spend $2,000 or more on devices like Trackman or Foresight. That barrier just shattered. Shot Scope’s LM1, a sub-$200 launch monitor that launched in early 2026, has generated demand so overwhelming that the Scottish company is struggling to … Read more
Keegan Bradley made Masters history on Wednesday — and this time, it had nothing to do with his PGA Championship victory or his Ryder Cup captaincy. Bradley became the first player in the 63-year history of the Par 3 Contest to make a hole-in-one in back-to-back years, adding another improbable chapter to one of golf’s … Read more
Lauren Coughlin delivered the most dominant performance of the 2026 LPGA Tour season, going wire-to-wire to win the Aramco Championship at Shadow Creek in Las Vegas by five shots. Coughlin finished on 7-under 281, holding off Leona Maguire and Nelly Korda in what was considered the strongest field of the year. It was her third … Read more
J.J. Spaun delivered one of the most clutch final-round performances of the 2026 PGA Tour season, rallying from behind with a 5-under 67 to win the Valero Texas Open by one shot over Robert MacIntyre at TPC San Antonio. The victory — sealed by a birdie on 16 and an eagle on the driveable par-4 … Read more
Patrick Reed walks the fairways of Augusta National this week with a story unlike anyone else’s in the 91-player field. Two months ago, he was a LIV Golf defector with no clear path back to mainstream professional golf. Today, he arrives at the 2026 Masters as one of the hottest players on the planet, having … Read more
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