10 LIV Golfers at the Masters: Novig Deal Signals New Sponsorship Era

Ten LIV Golf players teed it up at the 2026 Masters this week, seven of them wearing a new sleeve sponsor from Novig — a prediction market platform making its first foray into professional golf sponsorship. The combination of LIV Golf’s continued Augusta access and a novel betting-adjacent partnership signals a new chapter in professional … Read more

Why 2026 Could Be the Most Wide-Open Masters in a Decade

Ask any bookmaker, any caddie, or any Tour analyst: the 2026 Masters is wide open. While Scottie Scheffler and Rory McIlroy sit atop the betting boards, neither has dominated the pre-tournament narrative the way recent favorites have. The field of 91 players includes more legitimate contenders than Augusta has seen in years, and several converging … Read more

Callaway Quantum Driver 2026: 5 Models Explained for Every Golfer

Callaway has released its most significant driver lineup in years. The 2026 Quantum collection — featuring five distinct models built around a single headline technology — was available in stores from February 13 and has been making waves on the range and on Tour ever since. If you’re considering a driver upgrade in 2026, here’s … Read more

AI Golf Coaching Arrives in 2026: How Smart Tech Could Transform Your Practice

The 2026 PGA Merchandise Show in Orlando made one thing clear: artificial intelligence is coming to golf instruction, and it’s arriving faster than most players expect. Uneekor’s AIMY prototype — a camera-based system that analyzes your swing, identifies flaws, and offers real-time corrections — was the breakout technology of the show. Combined with advances in … Read more