TaylorMade has launched the Qi Max irons for 2026, targeting the game-improvement category with a technology package built around a concept the company calls “Straight Distance.” The irons use a patented face design that controls flexibility to reduce the cut spin that plagues many mid-to-high handicap players, while maintaining the distance and forgiveness that define … Read more
ESPN has tapped former NFL center Jason Kelce to serve as an on-course host for the Masters Par 3 Contest on Wednesday, April 8, a broadcasting decision that has split the golf world between those who welcome fresh energy at Augusta and those who see it as an unwelcome intrusion of celebrity culture into golf’s … Read more
PING has launched the Scottsdale TEC putter line for 2026, introducing a new alignment system called Eye Q that was developed using eye-tracking research and a visual performance principle called Quiet Eye. The technology represents a genuinely novel approach to putter design — one that starts with how your eyes work rather than how the … Read more
For the first time in the 30-year history of Golf Channel’s partnership with the LPGA Tour, every round of every tournament will air live in 2026. The groundbreaking broadcast deal — a multi-year partnership between the LPGA, Golf Channel, FM (the global insurance company and title sponsor), and Trackman — represents the single largest investment … Read more
Three years ago, the idea of Bryson DeChambeau as a genuine Masters favorite would have drawn skepticism from most golf analysts. Augusta National, with its premium on finesse, course management, and green-reading precision, seemed like the antithesis of DeChambeau’s power-first philosophy. Yet heading into the 2026 Masters, DeChambeau sits at +1000 odds — third favorite … Read more
Almost a quarter of the 91-player field at the 2026 Masters will be setting foot on Augusta National for the first time this week. With 22 debutants in the field — the largest rookie class in recent Masters history — the 90th edition of golf’s most tradition-steeped major offers a fascinating subplot alongside the headline … Read more
TaylorMade has launched the Qi4D driver — the third generation in its Qi family — and the early reviews suggest this could be the most significant driver release of 2026. When three of the world’s top-ranked players — Scottie Scheffler, Rory McIlroy, and Tommy Fleetwood — all immediately put a new driver into play, the … Read more
TGL’s second season ended in dramatic fashion in March 2026, with LA Golf Club defeating Jupiter Links Golf Club 9-2 in the SoFi Cup Finals — a result that was as dominant as the scoreline suggests. The indoor technology golf league, co-founded by Tiger Woods and Rory McIlroy, completed its sophomore campaign with growing viewership, … Read more
Scottie Scheffler is the best golfer on the planet. His World No. 1 ranking, his PGA Tour Player of the Year awards, his total dominance of the 2024 season — all of it is undeniable. But heading into the 2026 Masters, something is off with his irons. And for amateur golfers, what’s happening to the … Read more
When Rory McIlroy drained a four-foot birdie putt on the 18th at Augusta National in 2025, completing a sudden-death playoff win over Justin Rose, the outpouring of emotion was unlike anything the golf world had witnessed in years. McIlroy had finally — after 11 agonising years of near-misses, blown leads, and public heartbreak — completed … Read more
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