AI Swing Analysis, Smart Launch Monitors, and the Tech That Defined the 2026 PGA Merchandise Show

Every January, the golf equipment world convenes at the PGA Merchandise Show in Orlando — and every year, one technology or category defines the narrative. In 2026, that story was unmistakably artificial intelligence applied to swing analysis, alongside a generation of launch monitors that have fundamentally democratized access to tour-level data. Here’s what debuted, what … Read more

How to Improve Ball Striking: Drills and Techniques for More Consistent Contact

Inconsistent ball striking is the single most common complaint among recreational golfers — and for good reason. Without consistent, solid contact, every other aspect of your game struggles: distance becomes unpredictable, trajectory varies wildly, and scoring becomes nearly impossible. The great news is that ball striking is a highly trainable skill. This guide gives you … Read more

Golf Swing Path Drills: 7 Proven Exercises for Consistent Ball Striking

Swing path is the single most controllable factor in ball flight direction. Where your clubface points at impact determines the initial launch direction; where your swing path travels determines the curvature that follows. Get both aligned and you hit straight shots. Mismatch them consistently and you’re living with a predictable, often frustrating, ball flight pattern. … Read more

5 Things Amateurs Can Learn From Scottie Scheffler’s Swing

Why Scottie Scheffler’s Swing Matters This Masters Season As we approach the 2026 Masters (April 9-12), the golf world is watching one man more closely than any other: Scottie Scheffler. The world number one and two-time defending Masters champion represents the gold standard of modern golf technique. What makes Scheffler’s swing so effective isn’t a … Read more

Golf Pre-Shot Routine: How to Build a Consistent Process

Every professional golfer has one thing in common: a consistent pre-shot routine. This ritualistic sequence of steps performed before each shot is far more than superstition—it’s a proven method to eliminate indecision, quiet mental chatter, and trigger the focused state required for quality golf shots. Whether you’re hitting a driver off the tee, a chip … Read more

AI Swing Analysis and Affordable Launch Monitors Are Transforming Amateur Golf

The way amateur golfers practice is undergoing a fundamental shift. AI-powered swing analysis apps, affordable personal launch monitors, and smart practice tools have reached a level of accuracy and accessibility in 2026 that puts professional-grade feedback in the hands of everyday players — often for less than the cost of a single lesson with a … Read more

Senior Golf Swing Modifications: How to Adapt Your Swing as You Age

Golf is often called a lifetime sport, but the reality is that your swing must evolve as your body changes. Senior golfers—typically those over 50—often find that the swing techniques that worked brilliantly in their thirties and forties become increasingly inefficient or even painful. The good news is that with thoughtful modifications, you can maintain … Read more

How to Stop Hitting It Fat: Causes, Fixes, and Drills for Every Golfer

Hitting it fat — striking the ground behind the ball — is one of the most frustrating ball-striking errors in golf. The sensation is immediately obvious: the club thuds into the turf inches before the ball, the shot comes up drastically short, and you’re left shaking your head at a perfectly good lie that somehow … Read more

What Amateurs Can Learn From Cameron Young’s Record 375-Yard Drive at The Players

When Cameron Young stepped onto the 18th tee at TPC Sawgrass trailing Matt Fitzpatrick by one shot on Sunday at The Players Championship, he did something that most amateurs can only dream of: he hit a 375-yard drive that split the fairway and effectively won him the tournament. It was the longest drive recorded at … Read more