Quiet Eye: The Brain Science Behind Elite Putting — And How to Apply It to Your Game

A new putter brand is applying neuroscience to one of golf’s oldest puzzles. Scottsdale TEC putters have launched what they call Eye Q alignment technology — a system built around a body of sports science research known as Quiet Eye theory. The premise: the way elite putters visually engage with the ball and target in … Read more

Scotty Cameron Enters the Low-Torque Putter Race With Two New OC Models at $550

Scotty Cameron has entered the low-torque putter market with two new OC (Onset Center) models — the Phantom 11R OC and Studio Style Fastback OC — priced at $550 each. The move represents the most significant response yet to the meteoric rise of L.A.B. Golf, whose Lie Angle Balanced putters have swept through equipment circles … Read more

Odyssey’s New Ai-Dual Putters Helped Testers Hole 11% More Putts — Here’s the Tech Behind It

Odyssey has launched its 2026 Ai-DUAL putter family, headlined by a dual-layer insert that the company says was selected from more than 15,000 AI-generated design variations. The lineup introduces a new approach to putter face technology, a redesigned groove pattern, and a striking half-ball alignment system that testing showed helped golfers hole 11.3 percent more … Read more