Bettinardi BB Series 2026: New VDF Face Milling Could Change How Your Putts Roll

Bettinardi has unveiled a fully redesigned BB Series putter lineup for 2026, headlined by a new face-milling technology called VDF (Variable Depth Flymill) that the company claims produces the most consistent roll characteristics of any putter it has ever manufactured. For a brand built on the premise that milling precision is the foundation of putting … Read more

PING Scottsdale TEC Putters Use Eye-Tracking Science to Fix Your Alignment

PING has launched the Scottsdale TEC putter line for 2026, introducing a new alignment system called Eye Q that was developed using eye-tracking research and a visual performance principle called Quiet Eye. The technology represents a genuinely novel approach to putter design — one that starts with how your eyes work rather than how the … Read more

Quiet Eye: The Brain Science Behind Elite Putting — And How to Apply It to Your Game

A new putter brand is applying neuroscience to one of golf’s oldest puzzles. Scottsdale TEC putters have launched what they call Eye Q alignment technology — a system built around a body of sports science research known as Quiet Eye theory. The premise: the way elite putters visually engage with the ball and target in … Read more

Scotty Cameron Enters the Low-Torque Putter Race With Two New OC Models at $550

Scotty Cameron has entered the low-torque putter market with two new OC (Onset Center) models — the Phantom 11R OC and Studio Style Fastback OC — priced at $550 each. The move represents the most significant response yet to the meteoric rise of L.A.B. Golf, whose Lie Angle Balanced putters have swept through equipment circles … Read more