Amazon Prime Video is about to make Masters history. When the 2026 tournament begins at Augusta National on April 9, Prime will debut “Inside Amen Corner,” a first-of-its-kind data-driven broadcast feed dedicated entirely to the most famous three-hole stretch in golf. It marks the first time a major streaming platform has broadcast any part of the Masters, and it could change how fans watch golf forever.
What Is Inside Amen Corner?
Inside Amen Corner is a dedicated streaming feed on Prime Video that will provide an in-depth, statistics-enhanced viewing experience focused exclusively on holes 11, 12, and 13 at Augusta National, the legendary stretch known as Amen Corner where Masters tournaments are so often won and lost.
The feed will run from 10:45 a.m. ET to 6 p.m. on Thursday and Friday, and from 11:45 a.m. to 6 p.m. on Saturday and Sunday, giving viewers an unprecedented window into the action at Amen Corner that extends well beyond what traditional broadcast cameras typically capture. A dedicated commentary team, yet to be announced, will provide analysis throughout.
What sets Inside Amen Corner apart from existing Amen Corner camera feeds is the data layer. Prime is bringing the same statistical approach that transformed its NFL Thursday Night Football broadcasts to the world of golf. Expect real-time analytics covering shot dispersion, wind impact modeling, historical performance data for each player on these specific holes, and the kind of granular statistical context that diehard golf fans have long craved.
Why This Matters for Golf Fans
For decades, Masters coverage has been carefully curated by Augusta National and its broadcast partners. The addition of Amazon Prime Video represents the first significant expansion of that coverage into the streaming world, bringing the tournament to a platform where millions of younger viewers already consume sports content.
Prime Video will also carry the main broadcast feed from 1 to 3 p.m. ET on Thursday and Friday, serving as the lead-in to ESPN’s coverage from 3 to 7:30 p.m. ET. On the weekend, CBS takes over for its 71st year of Masters coverage. The result is the most comprehensive multi-platform Masters broadcast in the tournament’s history.
The Inside Amen Corner feed will feature new camera angles that have never been available to Masters viewers before. While Augusta National has always been protective of how its course is presented on television, the partnership with Prime suggests a willingness to experiment with how fans experience the action, particularly at the holes that produce the most dramatic moments. For context on why this stretch is so pivotal, our Masters 2026 form guide breaks down how the top contenders have historically handled Amen Corner.
The Data Revolution Comes to Augusta
Amazon’s approach to sports broadcasting has consistently pushed the boundaries of what data can add to the viewing experience. The company’s NFL broadcasts introduced real-time probability models, next-gen stats overlays, and analytics-driven commentary that gave viewers deeper insight into the strategic decisions happening on every play.
Applying that philosophy to Amen Corner could be transformative. Imagine watching Scottie Scheffler stand over his tee shot on the par-three 12th hole and seeing real-time data on wind speed, historical miss patterns, and the probability of finding the water at Rae’s Creek based on his club selection. Or watching a player navigate the risk-reward second shot on the par-five 13th with an overlay showing exactly how distance, lie angle, and pin position affect the expected outcome.
For recreational golfers looking to understand the course management decisions that separate major champions from the rest of the field, this kind of analytical depth could be genuinely educational. The strategic thinking that goes into playing Amen Corner at the highest level mirrors the kind of course management principles that benefit players at every skill level.
What This Means for the Future of Golf Broadcasting
The Masters-Amazon partnership signals a broader shift in how golf’s biggest events will be consumed. Traditional linear broadcasts will remain the backbone of major championship coverage, but dedicated streaming feeds offering specialized perspectives and enhanced data represent the future of the sport’s media strategy.
If Inside Amen Corner proves successful, expect similar concepts to appear at other majors and tour events. The PGA Tour has been investing heavily in its own data infrastructure through ShotLink and the new Performance Center analytics, and streaming partners like Amazon have the technical capability and audience reach to bring that data to life in ways traditional broadcasters cannot easily replicate.
This also matters for the broader trend of expanding golf coverage, which has seen the LPGA Tour secure full live TV coverage for every round of every event in 2026. Golf is no longer competing only with other sports for viewers; it is competing with every form of entertainment, and data-rich, platform-native broadcasts are how the sport stays relevant with the next generation of fans.
How to Watch the 2026 Masters
Here is the full broadcast schedule for the 2026 Masters at Augusta National, April 9 through 12. On Thursday and Friday, Prime Video carries coverage from 1 to 3 p.m. ET, with ESPN picking up from 3 to 7:30 p.m. ET. Inside Amen Corner streams exclusively on Prime Video from 10:45 a.m. to 6 p.m. both days. On Saturday and Sunday, CBS provides coverage from 3 to 7 p.m. ET, with Inside Amen Corner on Prime from 11:45 a.m. to 6 p.m. ET. Masters.com and the Masters app continue to offer featured group and featured hole coverage throughout all four days. With Cameron Young’s Players Championship win and Ludvig Aberg’s near miss still fresh in memory, the build-up to Augusta has never felt more charged.
