Q&A: No. 1 Ball in Golf at PGA Merchandise Show

LAST WEEK TITLEIST RETURNED to the PGA Merchandise Show for the first time since 2003. In a telephone interview, ARMCHAIR GOLF talked with the Titleist Pro V1® about its appearance at the show and outlook for the new season. Q: How was the show for you? TITLEIST PRO V1: Spending all that time indoors on … Read more

A Fourth Wedge and New Putter for Lorena Ochoa

Lorena Ochoa’s aggressive move requires special neck exercises. (Keith Allison/Flickr) ON FRIDAY AT THE PGA MERCHANDISE SHOW, Lorena Ochoa demonstrated and talked equipment while PING representatives (including CEO John Solheim) basked in her glow. I had a front-row seat at the PGA Equipment Forum Stage, just a short distance from where the world’s No. 1 … Read more

PGA Merchandise Show: Day Two

IT’S A NEW DAY at the PGA Merchandise Show. I conquered parking. I know my way around. And I have a plan. Here’s an outline of my activities: 9:00 a.m. – I arrive in the media room and set up on the back table. A few minutes later, AP golf writer Doug Ferguson plugs in … Read more

PGA Merchandise Show: Annika Sorenstam Takes Stage

WE ALL KNOW ABOUT the 72 wins, the 10 majors and the $23 million in career earnings, a Hall of Fame career that may or may not be over. It all went exactly as planned by Annika Sorenstam, the undisputed queen of golf. Well, no, actually it didn’t. Presented by equipment sponsor Calloway and looking … Read more

PGA Merchandise Show: Finding My Way

GOING TO A NEW EVENT can be a logistical challenge: flying on a bad weather day, missing a tight connection (in Atlanta, of course), figuring out how to get out of the rental car parking garage (lame, I know), and finding my hotel in Kissimmee at midnight. Stuff like that. Nonetheless, after a long hike … Read more

Top 10 Tips for PGA Merchandise Show

I WAS INCREDIBLY FORTUNATE in recent days to connect with Gail Billingsley, the former Director of Marketing for PGA Golf Exhibitions. Among other golf-related activities, Gail developed and launched the Golf Demo Day and worked on the development and launch of Play Golf America Days with PGA Magazine. Gail now serves as the Executive Director … Read more