“Ladies who will eat your lunch,” as Paul Creamer refers to the women’s tour in the above clip, are drawing larger numbers. LPGA.com reports an increase in TV ratings, attendance and website traffic through the first five events of the 2011 season.
Total television viewership is 20 percent higher than like events on cable in 2010. Like events televised on Golf Channel have seen a 32 percent bump in viewership. The Kraft Nabisco Championship drew the most viewers for rounds 1 and 2 since 18 and 17 years ago, respectively. Overall website traffic during the year’s first major was up 52 percent. In addition, attendance has increased by eight percent through the first four events.
“We know it’s early,” said LPGA Commissioner Mike Whan, “but we feel that the Tour’s popularity is on the rise and we will do all we can to maintain this momentum throughout the season.”
The ladies are back in action next week at the Avnet LPGA Classic in Mobile, Alabama. Se Ri Pak is the defending champion.
−The Armchair Golfer