Editor’s note: While the below announcement doesn’t eliminate the sting of losing the U.S. Open to Fox in August, it certainly reinforces NBC’s identity as a major golf network and the presenter of the Ryder Cup. Televising every Ryder Cup since 1991, NBC is guaranteed eight more (nine when you include 2014). The long-term deal was announced last Thursday.
IN AN UNPRECEDENTED AGREEMENT, the PGA of America and NBC Sports Group today [last Thursday] unveiled a historic partnership to further raise the profile of the Ryder Cup, the Senior PGA Championship presented by KitchenAid, and PGA Professionals across the networks of NBC and Golf Channel beginning in 2015. The partnership, which extends through 2030, and includes eight additional Ryder Cups on NBC, was announced today [last Thursday] by PGA of America President Ted Bishop and CEO Pete Bevacqua, and NBC Sports Group Chairman Mark Lazarus. The agreement also includes all-language and simultaneous streaming rights for NBC’s Ryder Cup coverage.
The Ryder Cup, one of the most prestigious events in all of sports, has been televised by NBC since 1991. In 2012,
the Ryder Cup was televised to nearly one-half billion households globally.
This agreement features a wave of new programming and special coverage of the Ryder Cup including: regular Ryder Cup preview shows, vignettes, features, reports and points updates on NBC and Golf Channel; a Ryder Cup Documentary Series on both networks; live coverage of practice rounds (for the first time ever) and the Ryder Cup Captain Selection Show on Golf Channel; and new Ryder Cup highlight programming on Telemundo and Mun2 to expand Hispanic viewership opportunities.
“In many ways, this is a transformational deal for The PGA of America,” said Bevacqua.
“We are not only excited about the continued excellent coverage and treatment of the Ryder Cup, Senior PGA Championship presented by KitchenAid and other PGA of America events by the NBC Sports Group, but we are eager to work with the networks of NBC, including Golf Channel, on celebrating the unique role of the PGA Professional in the game.
“Golf Channel is the daily voice of golf in this country. There are wonderful synergies that will be explored between that voice and The PGA of America, as we work together to honor PGA Professionals, draw upon their expertise and expand their relevance among those who already play the game and those who aspire to play.”